SFA implementation for a large international Pharmaceutical company based in Bangalore, India:

The assignment got initiated when we first presented our SFA product, STAR to the top management. During the presentation, we discussed various areas where we had powerful features - features not necessarily addressed by the company in their manual system.

After the presentation, the company's Vice President - Pharma division, gave us a mandate to

• Study the company's existing reporting system
• Map it on STAR's features
• Recommend a revised reporting system and MIS that would best suit the company

We took up the challenge, since we have always believed that we provide total solutions, not just software. We held a series of meetings with both the SFE (Sales Force Effectiveness) team and the training team and worked on a customization effort.

We evolved a new reporting system and a power packed MIS, in close coordination with the company's highly professional teams in SFE and Training departments. The resulting solution was well accepted in the field. We implemented phase 1 of the project as per agreed time lines.

Here is a sample screen    developed specifically for the client to gather the tour program information by the sales team in preparation of his upcoming itinerary.

STAR is the core of any of our many SFA implementations in Pharma companies. However, it is flexible and can be customized.

Here is what one of our customers had to say about STAR...