" Have You Implemented SFA?"
Why SFA?
Installing SFA software
can solve many business needs. The most common reason
businesses opt for SFA is to give their sales managers
more control. With an SFA system in place, managers
can carefully track their sales team's activities
through the entire pipeline. This is not a "big
brother" type of application - Managers already
know which employees are selling and who is struggling
to meet targets. However, with the detailed tracking
SFA provides, Managers can locate choke points in
the sales process and work to overcome them.
Another common business need addressed by SFA is
creating and implementing a consistent sales process.
By defining a series of steps (e.g., follow-up calls
at specific intervals, sending demos or literature)
for each sales rep to follow, you help standardize
your best practices and ensure that important steps
are not overlooked.
