Core (click here for demo)

VSM's exclusive SFA solution for Pharmaceutical companies, STAR, offers a cost effective web based solution. We have been working with several Pharmaceutical majors for over 4 years now. Our STAR core product covers all the essential features that a Pharmaceutical company would need to manage its sales force effectively.

Some of the features include

• Web Based Sales Force Automation / Field Force Automation.
• Comprehensive doctor profiling.
• Flexible hierarchy definitions
• A "my notes" corner for all sales force, where they can make their own call objectives
• A configurable dash board
• Call plans
• Detailed and extensive data capture in daily call reports
• Capability to monitor samples
• Automated expense calculations
• Stockist's sales and stock statements
• Many "convenient to use" output reports


Data migration and integration services

VSM realizes that, in today's complex web of IT applications in a professionally run organization, no application can work in isolation. We have instances where our clients use other branded CRM solutions, and of course, ERP applications. Our well tried ETL (Extract, transform and load) tools, enable extensive hand offs between our SFA solutions and external applications. We take care of one-time data migration as well as periodic data hand offs.


Samples

Samples is one of the largest expense heads in Advertising & Promotions for a Pharmaceutical company. In addition to the basic tracking of samples in the STAR core module, we recommend that you opt for our STAR SM (Samples Management) module. This will help you in closer seamless monitoring of samples, and accurate physical verification of samples with the sales force.


Helpdesk

The Field force works far away from the Head Office. Their problems and requirements are not readily visible to the Head Office. Our Helpdesk application enables the field force to document their query/issue through the application in a trackable manner. Sales Force Coordinators can take it up and close it with the related department.

Apart from addressing the Field Force grievances, it also makes it easy for the coordinators to track the queries in an easy and smooth manner. It gives visibility on the turnaround time for solving the issues/queries


Online Tests


We realize that Pharmaceutical companies do face training and assessment challenges, when it comes to large field force. Our sleek and efficient, Field Force assessment and training module, helps you in periodic assessment of their product knowledge and selling skills. This will help you customize your training programs, thereby cutting back on non-focused training and also improving training effectiveness.


Performance Monitor

Performance of the Field Force is measured on 2 parameters - Sales and Non-Sales. Sales parameter is the measurement of sales achieved over the target set. Non-sales parameters include Call Average, Frequency Achieved, and Doctor Coverage etc. For a given period the medical representatives are rated on these parameters and graded accordingly. VSM's software enables the process to be as automated and smooth as possible.


Expense manager

One of the major grievances that a Medical Representative (MR) has is delayed reimbursement of their expenses. It takes nearly a month for the MR to get his reimbursement. This module captures the information on a daily basis and allows submission for every fortnight. Once the First Line Sales Manager approves the statement, the data flows to ERP and finally hits the bank portal for automatic payment. The entire payment process is completed in 3 to 4 days time giving substantial benefits to the Sales team.


Channel

Pharma companies attach a lot of importance to gaining full visibility of the distribution channel. Our Channel module gives a comprehensive solution to mange channel information. Our applications help in capture and analysis of all Sales and Stocks data on distributors. Analysis covers
• Channel packs coverage
• Channel sales and stock levels/ratios
• Channel Primary Vs Secondary Sales
• Channel sales trends
• Sales Forecast and recommended orders
And much more

Asset management

More and more Pharma companies are giving laptops and mobiles to the field force. There is a high employee turnover which makes it difficult to keep track of the mobile assets given to the representatives. This modules integrated with the core helps in tracking the status of the employee and thereby the status of the asset also.


Analytics

STAR Analytics is simple to use, and provides some powerful capabilities to first line managers and above.


Mapping Tool

A lot of the data captured, including sales, is at the stockist level, who have geographical reference points. Responsibilities are defined at hierarchical and territory levels. Mapping of complex data to hierarchies, is therefore essential, in order to assign responsibilities for action on the data.

STAR MPT, our unique mapping tool, addresses just this.